{"product_id":"business-analytics-step-by-step","title":"Business Analytics, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eLearn to turn business questions into sound analysis and clear decisions, from preparing data and choosing charts to forecasting, testing what works and acting on the results.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eManagers, team leaders, analysts and founders who want to use data to make better decisions. You do not need a statistics background: the arithmetic is worked through with small examples, and every method runs in a spreadsheet or the reporting tool you already have.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTurn a vague request for “the data” into an analysis plan, using Gartner’s four types of analysis: descriptive, diagnostic, predictive and prescriptive\u003c\/li\u003e\n\u003cli\u003ePrepare data with a written cleaning log and shape it into tidy tables, in Hadley Wickham’s sense of the term\u003c\/li\u003e\n\u003cli\u003eMatch each chart to its question and design dashboards around decisions, following Edward Tufte’s data-ink idea and Ben Shneiderman’s “overview first” principle\u003c\/li\u003e\n\u003cli\u003eDiagnose why a number moved with a driver tree, drill-downs, cohort analysis and Pareto analysis\u003c\/li\u003e\n\u003cli\u003eTell correlation from causation and design a fair A\/B test with a control group, an adequate sample and a fixed duration\u003c\/li\u003e\n\u003cli\u003eBuild honest forecasts with moving averages, exponential smoothing and trend lines, measure their error with MAPE and present a range\u003c\/li\u003e\n\u003cli\u003eUse what-if tables and a spreadsheet solver to choose the best option, and analyse personal data lawfully under UK GDPR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e85 pages, 12 chapters\u003c\/li\u003e\n\u003cli\u003eEach chapter gives you key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a recap of the key steps and a short exercise to try this week\u003c\/li\u003e\n\u003cli\u003eWorked examples from fictional UK organisations, including a food distributor, an online shop and a community charity\u003c\/li\u003e\n\u003cli\u003eA tool in every chapter, including the analysis brief, data cleaning log, chart chooser, dashboard specification sheet, experiment design card and analytics ethics checklist\u003c\/li\u003e\n\u003cli\u003eA 30-60-90 day action plan with checklists, plus a glossary\u003c\/li\u003e\n\u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n\u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eFrom Business Question to Analysis Plan\u003c\/li\u003e\n\u003cli\u003eFinding and Preparing Your Data\u003c\/li\u003e\n\u003cli\u003eDescribing What Happened\u003c\/li\u003e\n\u003cli\u003eChoosing the Right Chart\u003c\/li\u003e\n\u003cli\u003eDesigning Dashboards People Use\u003c\/li\u003e\n\u003cli\u003eDiagnosing Why It Happened\u003c\/li\u003e\n\u003cli\u003eCause or Coincidence? Testing What Works\u003c\/li\u003e\n\u003cli\u003eForecasting What Comes Next\u003c\/li\u003e\n\u003cli\u003ePrescriptive Analytics: Choosing the Best Option\u003c\/li\u003e\n\u003cli\u003eTurning Insight into Action\u003c\/li\u003e\n\u003cli\u003eAnalysing Data Ethically and Lawfully\u003c\/li\u003e\n\u003cli\u003eBuilding an Analytics Capability\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143564034380,"sku":"BSBS-13","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-13-business-analytics-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/business-analytics-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}