{"product_id":"business-communication-step-by-step","title":"Business Communication, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eHelps you write emails, reports and instructions that people act on the first time, run meetings that reach decisions and present with confidence.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFor managers, team leaders, specialists, consultants and founders who want their messages read, understood and acted on the first time. If you have something to write or present this week, you can go straight to the chapter that covers it and use its tool; otherwise, start with Chapters 1 and 2, which the rest of the book builds on.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlan any message in five minutes: the audience, one purpose, a one-sentence key message, the ask, and the right channel and moment.\u003c\/li\u003e\n\u003cli\u003eEdit any document into plain English in six quick passes: point first, short sentences, active verbs, everyday words, no jargon and a layout people can scan.\u003c\/li\u003e\n\u003cli\u003eWrite emails that get action, with an action subject line, the bottom line up front (BLUF) and one request per email.\u003c\/li\u003e\n\u003cli\u003eWrite reports and decision papers with the recommendation up front, fair options, honest risks and a one-page summary.\u003c\/li\u003e\n\u003cli\u003eChoose the right channel for each message, drawing on Richard Daft and Robert Lengel's media richness theory.\u003c\/li\u003e\n\u003cli\u003eRun meetings that end in decisions with an outcome agenda, and present with confidence using a three-part structure and a four-step cycle for questions.\u003c\/li\u003e\n\u003cli\u003eWrite work instructions a newcomer can follow, using task analysis, numbered steps, warnings, checkpoints and a novice test.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e54 pages, 8 chapters\u003c\/li\u003e\n\u003cli\u003eEvery chapter follows the same pattern: key concepts, a numbered step-by-step method, an illustrative example from a fictional UK organisation, a tool (a table, template or diagram you can copy and use), common mistakes, a recap of the key steps and a short exercise to try on your own work. Tools include a message planner, a plain English swap list, an action email template, a decision paper template, an outcome agenda and a work instruction template.\u003c\/li\u003e\n\u003cli\u003eA four-week communication plan, two short checklists to use before you send or present anything important, and a glossary\u003c\/li\u003e\n\u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n\u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003ePlanning Any Message in Five Minutes\u003c\/li\u003e\n\u003cli\u003eWriting in Plain English\u003c\/li\u003e\n\u003cli\u003eWriting Emails That Get Action\u003c\/li\u003e\n\u003cli\u003eWriting Reports and Decision Papers\u003c\/li\u003e\n\u003cli\u003eChoosing the Right Channel\u003c\/li\u003e\n\u003cli\u003eRunning Meetings That Decide Things\u003c\/li\u003e\n\u003cli\u003ePresenting with Confidence\u003c\/li\u003e\n\u003cli\u003eWriting Instructions People Can Follow\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143571243340,"sku":"BSBS-29","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-29-business-communication-step-by-step-3d.jpg?v=1791672123","url":"https:\/\/businessstepbystep.co.uk\/products\/business-communication-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}