{"product_id":"business-development-step-by-step","title":"Business Development, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eGives you a repeatable system for finding new business: choose the right targets, open doors, pick the opportunities worth chasing and grow through partners, key accounts and new markets.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone whose job includes finding new business: business development managers, founders, partners in professional firms, account leaders and managers who have just been handed a growth target. The worked examples follow five fictional UK firms, from a 25-person training company to a 1,500-person facilities business.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWrite a one-page ideal customer profile from the patterns your best customers share, and tier a named account list by fit and intent\u003c\/li\u003e\n  \u003cli\u003eRun trigger-based outreach sequences of six to eight touches across channels, with notes on UK GDPR and PECR\u003c\/li\u003e\n  \u003cli\u003eBuild a referral and introduction engine and close the loop every time\u003c\/li\u003e\n  \u003cli\u003eDecide to bid, shape or walk away with a six-criteria bid\/no-bid scorecard, and plan pipeline generation by source, working back from your target\u003c\/li\u003e\n  \u003cli\u003eWrite proposals and tenders with win themes, a compliance matrix and answer-first responses\u003c\/li\u003e\n  \u003cli\u003eChoose partners on strategic, cultural, economic and capability fit, then run each partnership with a joint business plan and quarterly health checks\u003c\/li\u003e\n  \u003cli\u003eGrow key accounts with a relationship map, a white space grid and a 12-month plan, and open a new market with a pilot of ten named accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e82 pages, 11 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a \"Try it\" exercise to apply the chapter to your own work\u003c\/li\u003e\n  \u003cli\u003eTools to copy and use, including the Account Tiering Scorecard, Bid\/No-Bid Scorecard, Compliance Matrix and Account Growth Plan\u003c\/li\u003e\n  \u003cli\u003eA 30-60-90 day action plan and a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDefining Your Ideal Customer Profile\u003c\/li\u003e\n  \u003cli\u003eTiering Your Target Accounts\u003c\/li\u003e\n  \u003cli\u003eRunning Multi-Touch Outreach Sequences\u003c\/li\u003e\n  \u003cli\u003eBuilding a Referral and Introduction Engine\u003c\/li\u003e\n  \u003cli\u003eDeciding Which Opportunities to Pursue\u003c\/li\u003e\n  \u003cli\u003ePlanning Pipeline Generation by Source\u003c\/li\u003e\n  \u003cli\u003eWriting Proposals and Tenders That Win\u003c\/li\u003e\n  \u003cli\u003eChoosing the Right Partners\u003c\/li\u003e\n  \u003cli\u003eLaunching and Managing a Partnership\u003c\/li\u003e\n  \u003cli\u003eGrowing Key Accounts\u003c\/li\u003e\n  \u003cli\u003eOpening a New Market or Region\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143561969996,"sku":"BSBS-10","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-10-business-development-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/business-development-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}