{"product_id":"business-storytelling-step-by-step","title":"Business Storytelling, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eShows you how to build stories that make presentations, pitches, updates, data and leadership messages land, using simple structures anyone can learn.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eManagers, team leaders, consultants and founders who have to win people over in a presentation, a pitch, an update, a case study or a conversation about change. You do not need to be a natural performer: storytelling at work is mostly structure, and structure can be learnt.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFind your big idea, drawing on Nancy Duarte's Resonate, and build stories with Kenn Adams's Story Spine and Freytag's dramatic arc\u003c\/li\u003e\n  \u003cli\u003eRebuild flat \"and, and, and\" updates with Randy Olson's And, But, Therefore structure\u003c\/li\u003e\n  \u003cli\u003eBalance logic, emotion and credibility using Aristotle's three means of persuasion, without crossing into manipulation\u003c\/li\u003e\n  \u003cli\u003eShape a 20-minute talk as a sparkline (after Nancy Duarte) and turn charts into a narrative with titles that state the conclusion\u003c\/li\u003e\n  \u003cli\u003eMake the customer the hero with Donald Miller's StoryBrand and write challenge–approach–result case studies\u003c\/li\u003e\n  \u003cli\u003eTell leadership stories with Annette Simmons' six types of story and explain a change with Stephen Denning's springboard story\u003c\/li\u003e\n  \u003cli\u003eBuild a five-minute internal pitch, prepare for objections and cut it to a 30-second version\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e74 pages, 11 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a \"Try it\" exercise to apply the chapter to your own work\u003c\/li\u003e\n  \u003cli\u003eTools to copy and use, including the Story Spine Template, ABT Converter, Sparkline Planner and Five-Minute Pitch Builder\u003c\/li\u003e\n  \u003cli\u003eA 30-day storytelling challenge, with one new story a week and checklists, plus a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eFinding Your Big Idea\u003c\/li\u003e\n  \u003cli\u003eBuilding Stories with the Story Spine\u003c\/li\u003e\n  \u003cli\u003eTelling Any Update with And, But, Therefore\u003c\/li\u003e\n  \u003cli\u003eBalancing Logic, Emotion and Credibility\u003c\/li\u003e\n  \u003cli\u003eShaping a Presentation as a Sparkline\u003c\/li\u003e\n  \u003cli\u003eTurning Data into a Narrative\u003c\/li\u003e\n  \u003cli\u003eMaking the Customer the Hero\u003c\/li\u003e\n  \u003cli\u003eWriting Case Studies That Persuade\u003c\/li\u003e\n  \u003cli\u003eTelling Leadership Stories\u003c\/li\u003e\n  \u003cli\u003eTelling the Story of a Change\u003c\/li\u003e\n  \u003cli\u003ePitching an Idea to Decision-Makers\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143560659276,"sku":"BSBS-06","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-06-business-storytelling-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/business-storytelling-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}