{"product_id":"competitive-strategy-step-by-step","title":"Competitive Strategy, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eHelps you work out why customers should choose you over specific rivals, build an advantage that is hard to copy and renew it before it fades.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eManaging directors, business unit heads, commercial leaders, consultants and founders who need to win against specific rivals in a specific market. It assumes you already know which market you are in and asks a sharper question: why should customers choose you rather than the alternatives?\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMeasure your advantage against two named rivals with the value stick (after Brandenburger, Stuart and Oberholzer-Gee) and map rivals with strategic groups\u003c\/li\u003e\n  \u003cli\u003eChoose one of Michael Porter's generic strategies and find advantage in your value chain\u003c\/li\u003e\n  \u003cli\u003eBuild a cost advantage from cost drivers and the experience curve, and differentiation customers pay for with the Kano model\u003c\/li\u003e\n  \u003cli\u003eCreate new market space with Kim and Mauborgne's strategy canvas and ERRC grid\u003c\/li\u003e\n  \u003cli\u003eTest your claimed advantages against Hamilton Helmer's seven powers and deepen the one or two that matter most\u003c\/li\u003e\n  \u003cli\u003eProfile competitors with Porter's four corners model and rehearse their moves in a half-day wargame\u003c\/li\u003e\n  \u003cli\u003eRenew advantage with Rita McGrath's wave of transient advantage and write a competitive strategy statement your team can repeat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e80 pages, 11 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a \"Try it\" exercise to apply the chapter to your own work\u003c\/li\u003e\n  \u003cli\u003eTools to copy and use, including the Value Stick Comparison, Strategy Canvas Table and ERRC Grid, Moat Audit and Wargame Facilitation Pack\u003c\/li\u003e\n  \u003cli\u003eA 90-day competitive strategy plan with a quarterly competitive review, plus a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eMeasuring Advantage with the Value Stick\u003c\/li\u003e\n  \u003cli\u003eMapping Rivals with Strategic Groups\u003c\/li\u003e\n  \u003cli\u003eChoosing a Generic Strategy\u003c\/li\u003e\n  \u003cli\u003eFinding Advantage in the Value Chain\u003c\/li\u003e\n  \u003cli\u003eBuilding a Cost Advantage\u003c\/li\u003e\n  \u003cli\u003eBuilding Differentiation Customers Pay For\u003c\/li\u003e\n  \u003cli\u003eCreating New Market Space with the Strategy Canvas\u003c\/li\u003e\n  \u003cli\u003eBuilding Moats Rivals Cannot Cross\u003c\/li\u003e\n  \u003cli\u003eProfiling Competitors with Four Corners\u003c\/li\u003e\n  \u003cli\u003eWargaming Competitive Moves\u003c\/li\u003e\n  \u003cli\u003eRenewing Advantage Before It Fades\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143561904460,"sku":"BSBS-08","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-08-competitive-strategy-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/competitive-strategy-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}