{"product_id":"content-strategy-playbook-step-by-step","title":"Content Strategy Playbook, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eTurn content from guesswork into a routine that serves your business goals, with seven plays to plan, produce, distribute and measure the guides, articles, videos and newsletters you publish.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eManagers, marketers, founders and team leads who look after their organisation's content: the guides, articles, videos, newsletters and downloads published for customers, supporters or students. It suits a team with a few hours a week as well as one with years of pages to sort out.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTie every piece to a business goal and a real audience question, using a scored question bank and four content goals: attract, convince, retain and help\u003c\/li\u003e\n\u003cli\u003eAudit the content you already have, score each piece for relevance and performance, and decide to keep, update, merge or remove it\u003c\/li\u003e\n\u003cli\u003eChoose three to five content pillars where audience need, your expertise and business value meet, each built around a core piece and its satellite pieces\u003c\/li\u003e\n\u003cli\u003eBuild an editorial calendar from the hours people really have, with a sustainable cadence, owners, clear statuses and a short Monday review\u003c\/li\u003e\n\u003cli\u003eSpeed up production with a one-page brief, agreed review roles and turnaround times, a short style guide and an accessibility check based on the Web Content Accessibility Guidelines (WCAG) from the W3C\u003c\/li\u003e\n\u003cli\u003eTurn each core piece into derived pieces for owned, earned and paid channels, spread over several weeks\u003c\/li\u003e\n\u003cli\u003eJudge each pillar and format against its own goal in a quarterly review that ends in clear decisions: more, fix or stop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e44 pages, 7 plays\u003c\/li\u003e\n\u003cli\u003eEvery play sets out its objective, when to use it and when not to, the time, people and materials it needs, numbered steps, a diagram, a ready-to-use template, an illustrative example from a fictional UK organisation and common mistakes to avoid\u003c\/li\u003e\n\u003cli\u003eOne template per play: Content Goals and Question Bank, Content Audit Sheet, Pillar and Format Map, Editorial Calendar, Content Brief, Repurposing Matrix, and Quarterly Content Review\u003c\/li\u003e\n\u003cli\u003eA closing action plan, Your 30-60-90 Day Content Plan, with a one-page checklist that runs all seven plays over 90 days\u003c\/li\u003e\n\u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n\u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSet Content Goals and Audience Questions\u003c\/li\u003e\n\u003cli\u003eAudit the Content You Already Have\u003c\/li\u003e\n\u003cli\u003eChoose Content Pillars and Formats\u003c\/li\u003e\n\u003cli\u003eBuild an Editorial Calendar You Can Keep\u003c\/li\u003e\n\u003cli\u003eBrief, Create and Review Efficiently\u003c\/li\u003e\n\u003cli\u003eDistribute and Repurpose Every Piece\u003c\/li\u003e\n\u003cli\u003eMeasure, Learn and Prune\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis playbook is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143576912204,"sku":"BSBS-48","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-48-content-strategy-playbook-step-by-step-3d.jpg?v=1791672225","url":"https:\/\/businessstepbystep.co.uk\/products\/content-strategy-playbook-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}