{"product_id":"digital-marketing-step-by-step","title":"Digital Marketing, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eTurn scattered digital activity into a focused plan: choose two or three priority channels, run each one with a clear method and measure which ones really bring in customers.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFor marketing managers, founders, small business owners, consultants and students who have to make digital marketing work in practice and want a method rather than a list of tips. You do not need to run every channel at once: start with the plan in Chapter 1, then read the chapters for the channels you choose.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBuild a short digital plan with Dave Chaffey’s RACE framework (Plan, Reach, Act, Convert, Engage), giving each priority channel a job and one metric per stage.\u003c\/li\u003e\n  \u003cli\u003eBuild landing pages with message match, a clear offer, proof and one call to action.\u003c\/li\u003e\n  \u003cli\u003eResearch search intent, map keywords to the right pages, fix the technical basics and build your local presence in search.\u003c\/li\u003e\n  \u003cli\u003eSet a cost per acquisition you can afford and structure paid search around tight themes, keywords and negatives.\u003c\/li\u003e\n  \u003cli\u003eChoose social platforms that suit your audience and capacity, manage your community, and run paid social campaigns structured by funnel stage with disciplined creative testing.\u003c\/li\u003e\n  \u003cli\u003eBuild an email list on clear consent and set up automated sequences that welcome, nurture and win back subscribers.\u003c\/li\u003e\n  \u003cli\u003eBrief creators, affiliates and partners clearly, make every paid relationship obvious to the audience, tag every link with UTM parameters and improve through a weekly dashboard and a test-and-learn cycle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e65 pages, 9 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, key steps and a “Try it” exercise\u003c\/li\u003e\n  \u003cli\u003eTools include a digital channel plan, landing page checklist, keyword map, campaign structure template, social media operating plan, creative testing matrix, email sequence planner, creator brief template, UTM naming convention and weekly digital dashboard\u003c\/li\u003e\n  \u003cli\u003eUK notes on advertising, consent and data rules, given as general guidance\u003c\/li\u003e\n  \u003cli\u003eA 30-60-90 day digital marketing plan with checklists and a weekly routine, plus a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eBuilding Your Digital Marketing Plan\u003c\/li\u003e\n  \u003cli\u003eLanding Pages That Convert\u003c\/li\u003e\n  \u003cli\u003eGetting Found Through Search\u003c\/li\u003e\n  \u003cli\u003ePaid Search That Pays Back\u003c\/li\u003e\n  \u003cli\u003eSocial Media That Builds an Audience\u003c\/li\u003e\n  \u003cli\u003ePaid Social Advertising\u003c\/li\u003e\n  \u003cli\u003eEmail Marketing and Automation\u003c\/li\u003e\n  \u003cli\u003eInfluencer, Affiliate and Partner Marketing\u003c\/li\u003e\n  \u003cli\u003eMeasuring and Optimising Digital Performance\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143573700940,"sku":"BSBS-39","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-39-digital-marketing-step-by-step-3d.jpg?v=1791672123","url":"https:\/\/businessstepbystep.co.uk\/products\/digital-marketing-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}