{"product_id":"e-commerce-step-by-step","title":"E-commerce, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eStop guessing which parts of your online shop make or lose money: step-by-step methods for the model, store, range, traffic, conversion, fulfilment and a weekly trading review.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFor founders, managers and small teams who run an online shop, or are about to start one, and want it to make money rather than just take orders. You do not need a technical background. If your shop is already running, the book suggests starting with the break-even figures in Chapter 4.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eChoose a selling model – direct-to-consumer, marketplace, dropshipping or subscription – and a platform route by weighing control against effort.\u003c\/li\u003e\n  \u003cli\u003ePlan a site structure and product pages that answer every buying question, and check speed, mobile use and accessibility before launch.\u003c\/li\u003e\n  \u003cli\u003eSort your range into heroes, core range and long tail, run an ABC analysis based on the Pareto principle and set simple reorder points.\u003c\/li\u003e\n  \u003cli\u003eWork out your break-even ROAS and allowable cost per order from your own margins, and judge every paid channel against them.\u003c\/li\u003e\n  \u003cli\u003eMap your conversion funnel, remove friction from the checkout and prioritise improvements with Sean Ellis’s ICE scoring.\u003c\/li\u003e\n  \u003cli\u003eChoose between packing orders yourself, a 3PL or dropshipping, set a delivery promise you can keep and run returns that are clear, fair and lawful.\u003c\/li\u003e\n  \u003cli\u003eAdd marketplaces and other channels one at a time, and run a weekly trading review that ends in decisions on what to reorder, promote and clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e60 pages, 8 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, key steps and a “Try it” exercise\u003c\/li\u003e\n  \u003cli\u003eTools include a model and platform comparison table, product page checklist, range plan, break-even ROAS calculator, ICE scoring guide, conversion test backlog, returns policy checklist, channel readiness checklist and weekly trading dashboard\u003c\/li\u003e\n  \u003cli\u003eShort UK notes on consumer rights and data protection, given as general guidance\u003c\/li\u003e\n  \u003cli\u003eA 30-60-90 day action plan with checklists, plus a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eChoosing Your E-commerce Model\u003c\/li\u003e\n  \u003cli\u003eBuilding a Store That Sells\u003c\/li\u003e\n  \u003cli\u003ePlanning Your Range and Merchandising\u003c\/li\u003e\n  \u003cli\u003eBuying Traffic That Pays\u003c\/li\u003e\n  \u003cli\u003eTurning Visitors into Buyers\u003c\/li\u003e\n  \u003cli\u003eFulfilment, Delivery and Returns\u003c\/li\u003e\n  \u003cli\u003eSelling Across Marketplaces and Channels\u003c\/li\u003e\n  \u003cli\u003eRunning a Weekly Trading Review\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143572685132,"sku":"BSBS-38","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-38-e-commerce-step-by-step-3d.jpg?v=1791672123","url":"https:\/\/businessstepbystep.co.uk\/products\/e-commerce-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}