{"product_id":"e-commerce-workbook-step-by-step","title":"E-commerce Workbook, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eFifteen printable one-page templates for running a small or medium-sized online shop, from choosing products and suppliers to conversion, stock, returns and a monthly trading review.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eOwners and managers of small and medium-sized online shops. Set up Templates 1–5 before you add products, use the trading templates week by week or month by month, turn to Templates 10 and 11 before your busiest season and finish every month with the trading review.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEvaluate a new product on demand, reference prices, full cost and margin, shipping, return risk and brand fit\u003c\/li\u003e\n  \u003cli\u003eCompare suppliers on landed cost, minimum order, lead time, samples and compliance, and keep one catalogue line per SKU\u003c\/li\u003e\n  \u003cli\u003ePlan product page content in the order shoppers read it, and organise product photography by channel\u003c\/li\u003e\n  \u003cli\u003eWork out the reorder point and safety stock for each product, and how many to order\u003c\/li\u003e\n  \u003cli\u003eFind where shoppers drop out with a conversion funnel analysis and a checkout friction audit, and compare cost per order by traffic source\u003c\/li\u003e\n  \u003cli\u003eTrack promotions by margin after discount and get the shop ready for peak season, with a plan B\u003c\/li\u003e\n  \u003cli\u003eBuild a customer service reply bank, log returns and reviews by reason and theme, and run a monthly trading review\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e52 pages, 15 templates\u003c\/li\u003e\n  \u003cli\u003eEach template has three pages: what it is for and how to fill it in, in numbered steps; a worked example, most with notes on what to notice; and a one-page blank template to print or fill in on screen with any PDF editor that lets you add text\u003c\/li\u003e\n  \u003cli\u003eWorked examples from two fictional UK businesses: a candle and homeware brand and an online bicycle parts shop\u003c\/li\u003e\n  \u003cli\u003eShort notes on the rules to check, such as consumer rights, product safety and genuine reviews, with pointers to gov.uk and the ICO\u003c\/li\u003e\n  \u003cli\u003eTemplate index at the back: every template with its purpose and the page of the blank to print\u003c\/li\u003e\n  \u003cli\u003eA licence to photocopy the templates for your own use and within your own organisation\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eNew Product Evaluation Sheet\u003c\/li\u003e\n  \u003cli\u003eSupplier Comparison Sheet\u003c\/li\u003e\n  \u003cli\u003eProduct Catalogue Sheet\u003c\/li\u003e\n  \u003cli\u003eProduct Page Content Planner\u003c\/li\u003e\n  \u003cli\u003eProduct Photography Shot List\u003c\/li\u003e\n  \u003cli\u003eStock and Reorder Planner\u003c\/li\u003e\n  \u003cli\u003eConversion Funnel Analysis\u003c\/li\u003e\n  \u003cli\u003eCheckout Friction Audit\u003c\/li\u003e\n  \u003cli\u003eTraffic Source Analysis\u003c\/li\u003e\n  \u003cli\u003ePromotion and Discount Code Tracker\u003c\/li\u003e\n  \u003cli\u003ePeak Season Readiness Plan\u003c\/li\u003e\n  \u003cli\u003eCustomer Service Reply Bank\u003c\/li\u003e\n  \u003cli\u003eCustomer Returns Log\u003c\/li\u003e\n  \u003cli\u003eReviews and Ratings Tracker\u003c\/li\u003e\n  \u003cli\u003eMonthly Trading Review\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Ultimate Business Bundle\u003c\/h3\u003e\n\u003cp\u003eThis workbook is one of the 73 products in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e — 55 ebooks, 8 checklists and toolkits and 10 workbooks for £147 (worth £2,047 if bought separately: the total of the individual prices of the included titles in our store).\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143583301964,"sku":"BSBS-67","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-67-e-commerce-workbook-step-by-step-3d.jpg?v=1791672327","url":"https:\/\/businessstepbystep.co.uk\/products\/e-commerce-workbook-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}