{"product_id":"machine-learning-for-business-step-by-step","title":"Machine Learning for Business, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eLead machine learning projects without building models yourself: frame the right problem, judge whether a model is good enough and keep it fair and monitored, with no equations or code.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFor managers, team leaders, consultants and founders who commission, sponsor or lead machine learning projects but do not build models themselves. It covers predictive machine learning built on your own organisation’s data and follows a project from first idea to a model that is live, monitored and fair.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eExplain in plain words how a model learns from examples, and apply a three-question test to see whether a business problem suits machine learning.\u003c\/li\u003e\n  \u003cli\u003eMatch business questions to the six main problem types, such as classification, regression, clustering and recommendation, and describe the output you will get.\u003c\/li\u003e\n  \u003cli\u003eFrame a prediction task before any data work – decision, target, prediction point, action, cost of each error and a baseline to beat – on a one-page canvas.\u003c\/li\u003e\n  \u003cli\u003ePrepare data and features with the business in the room, avoid data leakage and split the data so test results can be trusted, all within UK GDPR.\u003c\/li\u003e\n  \u003cli\u003eRead a confusion matrix, use precision and recall instead of accuracy, and set a threshold from the cost of errors and your team’s capacity.\u003c\/li\u003e\n  \u003cli\u003eRun a project through the six CRISP-DM phases, time-box a proof of concept and decide whether to buy or build.\u003c\/li\u003e\n  \u003cli\u003eDeploy and monitor models for drift, record each one in a model card (a format proposed by Margaret Mitchell and co-authors) and test for fairness and explainability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e60 pages, 8 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, key steps and a “Try it” exercise\u003c\/li\u003e\n  \u003cli\u003eTools include an ML suitability test, problem-to-model map, ML problem framing canvas, data and feature checklist, model evaluation scorecard, project brief for data scientists, model monitoring plan with model card, and fairness and explainability checklist\u003c\/li\u003e\n  \u003cli\u003eQuestions to ask your data scientist before you say yes to a model\u003c\/li\u003e\n  \u003cli\u003eA 30-60-90 day action plan with checklists, plus a glossary\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eHow Machine Learning Works\u003c\/li\u003e\n  \u003cli\u003eMatching Business Problems to Model Types\u003c\/li\u003e\n  \u003cli\u003eFraming the Problem Before Any Data Work\u003c\/li\u003e\n  \u003cli\u003ePreparing Data and Features\u003c\/li\u003e\n  \u003cli\u003eJudging Whether a Model Is Good Enough\u003c\/li\u003e\n  \u003cli\u003eRunning an ML Project from Idea to Launch\u003c\/li\u003e\n  \u003cli\u003eDeploying and Monitoring Models\u003c\/li\u003e\n  \u003cli\u003eMaking ML Fair, Explainable and Accountable\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143575208268,"sku":"BSBS-44","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-44-machine-learning-for-business-step-by-step-3d.jpg?v=1791672226","url":"https:\/\/businessstepbystep.co.uk\/products\/machine-learning-for-business-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}