{"product_id":"market-research-workbook-step-by-step","title":"Market Research Workbook, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eFifteen printable one-page templates for the working documents of a market research study, in the order you need them, from the brief to the final recommendations.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone who plans, runs or commissions market research, whether desk research, interviews, a survey or a mixed study. You rarely need all 15: the How to use page shows which templates to use for each kind of study.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWrite a one-page research brief and link each research question to a hypothesis, the evidence that would test it and a method\u003c\/li\u003e\n  \u003cli\u003eLog desk research sources with a reliability score, and estimate the total, serviceable and obtainable market (TAM, SAM and SOM) from the top down and the bottom up\u003c\/li\u003e\n  \u003cli\u003eCompare up to five competitors on the same criteria and record mystery shopping step by step\u003c\/li\u003e\n  \u003cli\u003ePlan survey questionnaires, participant screeners and quotas, and track responses day by day\u003c\/li\u003e\n  \u003cli\u003eScript customer discussion guides and capture interview notes and quotes in the same shape every time\u003c\/li\u003e\n  \u003cli\u003eSum up the job customers hire your product to do, using the jobs-to-be-done theory popularised by Clayton Christensen, and code qualitative data into themes\u003c\/li\u003e\n  \u003cli\u003eLay out survey results with base sizes, and turn findings into recommendations with a confidence rating, an owner and a date\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e52 pages, 15 templates\u003c\/li\u003e\n  \u003cli\u003eEach template has three pages: what it is for and how to fill it in, in numbered steps; a worked example, most with notes on what to notice; and a one-page blank template to print or fill in on screen with any PDF editor that lets you add text\u003c\/li\u003e\n  \u003cli\u003eWorked examples from two fictional UK organisations: an ice cream maker and a cyber security training consultancy\u003c\/li\u003e\n  \u003cli\u003eA table on the How to use page matching each research stage to its templates\u003c\/li\u003e\n  \u003cli\u003eTemplate index at the back: every template with its purpose and the page of the blank to print\u003c\/li\u003e\n  \u003cli\u003eA licence to photocopy the templates for your own use and within your own organisation\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eResearch Brief\u003c\/li\u003e\n  \u003cli\u003eResearch Questions and Hypotheses Map\u003c\/li\u003e\n  \u003cli\u003eDesk Research Source Log\u003c\/li\u003e\n  \u003cli\u003eMarket Sizing Worksheet\u003c\/li\u003e\n  \u003cli\u003eCompetitor Analysis Grid\u003c\/li\u003e\n  \u003cli\u003eMystery Shopping Record\u003c\/li\u003e\n  \u003cli\u003eSurvey Questionnaire Planner\u003c\/li\u003e\n  \u003cli\u003eParticipant Screener\u003c\/li\u003e\n  \u003cli\u003eSurvey Sample and Quota Tracker\u003c\/li\u003e\n  \u003cli\u003eCustomer Discussion Guide\u003c\/li\u003e\n  \u003cli\u003eInterview Notes and Quotes Capture\u003c\/li\u003e\n  \u003cli\u003eJobs-to-Be-Done Summary\u003c\/li\u003e\n  \u003cli\u003eQualitative Coding Frame\u003c\/li\u003e\n  \u003cli\u003eSurvey Results Summary\u003c\/li\u003e\n  \u003cli\u003eFindings and Recommendations Sheet\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Ultimate Business Bundle\u003c\/h3\u003e\n\u003cp\u003eThis workbook is one of the 73 products in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e — 55 ebooks, 8 checklists and toolkits and 10 workbooks for £147 (worth £2,047 if bought separately: the total of the individual prices of the included titles in our store).\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143581958476,"sku":"BSBS-66","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-66-market-research-workbook-step-by-step-3d.jpg?v=1791672226","url":"https:\/\/businessstepbystep.co.uk\/products\/market-research-workbook-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}