{"product_id":"marketing-launch-checklist-step-by-step","title":"Marketing Launch Checklist, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eA 105-point checklist that takes one campaign or product launch from the first objective to the final review, so nothing is missed before, during or after launch day.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone who runs a launch, whether a campaign or a new product or service. The sections follow the order of a launch, with deadlines counted back from launch day, and between launches single sections work on their own, such as Section 6 before a promotion.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWrite the launch objective in one sentence and set a primary success measure, baseline figures and targets for launch week and the first 30 days\u003c\/li\u003e\n  \u003cli\u003eSharpen the audience and message: the problem you solve, the top objections, a one-sentence core message, three proof points and one call to action\u003c\/li\u003e\n  \u003cli\u003eGet the offer, stock, fulfilment, FAQs, customer service and returns ready before demand arrives\u003c\/li\u003e\n  \u003cli\u003ePlan owned, paid, earned and partner channels on a pre-launch, launch and post-launch timeline\u003c\/li\u003e\n  \u003cli\u003eCheck claims, comparisons, prize draws, ad labelling, consent, cookies and price wording against the CAP Code, PECR, UK GDPR and CMA guidance\u003c\/li\u003e\n  \u003cli\u003eSet up tracking and a launch dashboard, test the landing page, checkout and emails end to end, and prepare a rollback plan\u003c\/li\u003e\n  \u003cli\u003eRun launch day from a go\/no-go check, then optimise in the first 30 days and review results, cost per customer and return on spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e30 pages, 10 sections · 105 checkpoints\u003c\/li\u003e\n  \u003cli\u003eA launch timeline on the How to use page, counting back from launch day: what to finish six weeks, four weeks and two weeks before, and when to review afterwards\u003c\/li\u003e\n  \u003cli\u003eEach section opens with a short introduction; every point has a tick box, one to three sentences on why it matters and how to do it and, where it helps, a one-line example from a fictional UK organisation\u003c\/li\u003e\n  \u003cli\u003eBoxed notes on extra advertising rules for some products and audiences, and on a change freeze in the final days before launch\u003c\/li\u003e\n  \u003cli\u003eThe checklist at a glance: all 105 points on two pages to print as your working copy\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSet Goals and Success Measures\u003c\/li\u003e\n  \u003cli\u003eSharpen the Audience and Message\u003c\/li\u003e\n  \u003cli\u003eGet the Offer and Product Ready\u003c\/li\u003e\n  \u003cli\u003ePlan Channels and Media\u003c\/li\u003e\n  \u003cli\u003eProduce Creative and Content\u003c\/li\u003e\n  \u003cli\u003eCheck Legal, Compliance and Brand\u003c\/li\u003e\n  \u003cli\u003eSet Up Tech, Tracking and Operations\u003c\/li\u003e\n  \u003cli\u003eRun Launch Day\u003c\/li\u003e\n  \u003cli\u003eMonitor and Optimise in the First 30 Days\u003c\/li\u003e\n  \u003cli\u003eReview and Learn After the Launch\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Ultimate Business Bundle\u003c\/h3\u003e\n\u003cp\u003eThis checklist is one of the 73 products in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e — 55 ebooks, 8 checklists and toolkits and 10 workbooks for £147 (worth £2,047 if bought separately: the total of the individual prices of the included titles in our store).\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143578911052,"sku":"BSBS-57","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-57-marketing-launch-checklist-step-by-step-3d.jpg?v=1791672226","url":"https:\/\/businessstepbystep.co.uk\/products\/marketing-launch-checklist-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}