{"product_id":"pricing-checklist-step-by-step","title":"Pricing Checklist, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eA 105-point checklist for setting, testing, raising and reviewing your prices, so the steps that quietly cost money when they are skipped get done, in a sensible order.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eOwners, managers and anyone who sets, quotes or approves prices. Work through the whole list when you launch a new product or service and at your annual price review, or go straight to the section you need: Section 9 before a price increase, Section 6 before a promotion, Section 8 before you test a new price.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBuild a cost picture you can trust: direct and forgotten costs, a simple overhead rule, contribution, break-even volume and a price floor\u003c\/li\u003e\n  \u003cli\u003eUnderstand value by customer segment, using the jobs-to-be-done idea popularised by Clayton Christensen, reference prices and switching costs\u003c\/li\u003e\n  \u003cli\u003eRead the competitive landscape, compare like with like and choose your price position deliberately, without ever agreeing prices with competitors\u003c\/li\u003e\n  \u003cli\u003eChoose a pricing model (cost-, competitor- or value-based; one-off, subscription or usage-based) and design good–better–best tiers, bundles and add-ons\u003c\/li\u003e\n  \u003cli\u003eTest prices before you commit with a Van Westendorp price-sensitivity survey (Peter van Westendorp) and Gabor–Granger questions (André Gabor and Clive Granger)\u003c\/li\u003e\n  \u003cli\u003ePlan a price increase: contract clauses and notice, customers segmented by value and risk, a plain-words reason and a staff briefing\u003c\/li\u003e\n  \u003cli\u003eGovern pricing with one owner, price realisation, margin by product and customer, monthly discount reviews and a pricing decision log\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e28 pages, 10 sections · 105 checkpoints\u003c\/li\u003e\n  \u003cli\u003eEach section opens with a short introduction; every point has a tick box, one to three sentences on why it matters and how to do it and, where it helps, a one-line example from one of four fictional UK businesses: a craft brewery, an IT support company, a group of dog-grooming salons and an online stationery shop\u003c\/li\u003e\n  \u003cli\u003ePoints that touch tax, consumer law or competition law say what to check and where: gov.uk, HMRC, the CMA, or your accountant or solicitor\u003c\/li\u003e\n  \u003cli\u003eThe checklist at a glance: all 105 points on two pages to print and tick\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eKnow Your Real Costs\u003c\/li\u003e\n  \u003cli\u003eUnderstand the Value to Customers\u003c\/li\u003e\n  \u003cli\u003eRead the Competitive Landscape\u003c\/li\u003e\n  \u003cli\u003eChoose the Pricing Model\u003c\/li\u003e\n  \u003cli\u003eSet the Price Points\u003c\/li\u003e\n  \u003cli\u003eDesign Discounts and Promotions\u003c\/li\u003e\n  \u003cli\u003ePresent and Communicate Prices\u003c\/li\u003e\n  \u003cli\u003eTest Before You Commit\u003c\/li\u003e\n  \u003cli\u003eRaise Prices Without Losing Customers\u003c\/li\u003e\n  \u003cli\u003eMonitor and Govern Pricing\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Ultimate Business Bundle\u003c\/h3\u003e\n\u003cp\u003eThis checklist is one of the 73 products in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e — 55 ebooks, 8 checklists and toolkits and 10 workbooks for £147 (worth £2,047 if bought separately: the total of the individual prices of the included titles in our store).\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143578878284,"sku":"BSBS-56","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-56-pricing-checklist-step-by-step-3d.jpg?v=1791672225","url":"https:\/\/businessstepbystep.co.uk\/products\/pricing-checklist-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}