{"product_id":"pricing-strategy-step-by-step","title":"Pricing Strategy, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eSet, structure and raise prices with evidence rather than instinct, and stop margin leaking away through discounts and one-off concessions.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eDirectors, commercial and product leads, finance partners and founders who set or approve prices. You need no pricing team or specialist software: just your own cost and sales figures, a few customer conversations and the willingness to put numbers on decisions often made by instinct.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWork out what each sale really contributes and test any discount against the extra volume it would need\u003c\/li\u003e\n\u003cli\u003eCombine cost-plus, competitor-based and value-based pricing into a floor, a reference and a ceiling for every price\u003c\/li\u003e\n\u003cli\u003ePut a pound figure on the value you create with economic value estimation, from the work of Thomas Nagle and his co-authors\u003c\/li\u003e\n\u003cli\u003eResearch willingness to pay with Peter van Westendorp’s price sensitivity meter, the Gabor–Granger method, conjoint analysis and live tests\u003c\/li\u003e\n\u003cli\u003eDesign good-better-best tiers and fair price fences, and choose a pricing model built on the right value metric\u003c\/li\u003e\n\u003cli\u003eUse anchoring, decoys and framing honestly, and stay clear of drip pricing and other misleading presentation\u003c\/li\u003e\n\u003cli\u003eFind margin leaks with Michael Marn and Robert Rosiello’s pocket price waterfall, price subscriptions, plan a price rise and govern pricing with price corridors and a deal desk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e77 pages, 11 chapters\u003c\/li\u003e\n\u003cli\u003eEach chapter gives you key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a recap of the key steps and a short exercise to try this week\u003c\/li\u003e\n\u003cli\u003eWorked examples from fictional UK businesses, including an office furniture maker, a training provider and a holiday let business\u003c\/li\u003e\n\u003cli\u003eA tool in every chapter, including the price change break-even calculator, economic value estimation worksheet, price research survey template, discount approval matrix and pricing governance charter\u003c\/li\u003e\n\u003cli\u003eA 90-day action plan with checklists, a quarterly pricing review and a glossary\u003c\/li\u003e\n\u003cli\u003eGeneral pointers on consumer and competition law, with a reminder to check current rules with the CMA, Trading Standards or a legal adviser\u003c\/li\u003e\n\u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n\u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWhy Price Is Your Strongest Profit Lever\u003c\/li\u003e\n\u003cli\u003eThree Ways to Set a Price\u003c\/li\u003e\n\u003cli\u003eQuantifying the Value You Create\u003c\/li\u003e\n\u003cli\u003eResearching Willingness to Pay\u003c\/li\u003e\n\u003cli\u003eDesigning Tiers, Versions and Price Fences\u003c\/li\u003e\n\u003cli\u003eChoosing the Right Pricing Model\u003c\/li\u003e\n\u003cli\u003eUsing Price Psychology Ethically\u003c\/li\u003e\n\u003cli\u003eDiscounts and Promotions Without Losing Margin\u003c\/li\u003e\n\u003cli\u003ePricing Subscriptions and Recurring Revenue\u003c\/li\u003e\n\u003cli\u003eRaising Prices Without Losing Customers\u003c\/li\u003e\n\u003cli\u003eGoverning Pricing Decisions\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143564263756,"sku":"BSBS-16","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-16-pricing-strategy-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/pricing-strategy-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}