{"product_id":"stakeholder-management-playbook-step-by-step","title":"Stakeholder Management Playbook, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eBuild support among people you do not manage, with six plays to find every stakeholder, map power and interest, plan communication, build influence and turn resistance into engagement.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eManagers, project and change leads, consultants and founders whose work depends on people they do not manage: those who approve it, fund it, are affected by it or could stop it. Each play works as a 60- to 120-minute workshop or a week of short conversations.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a Stakeholder Register from R. Edward Freeman's broad definition of a stakeholder, and rank it with the salience model of Ronald Mitchell, Bradley Agle and Donna Wood\u003c\/li\u003e\n\u003cli\u003ePlace priority stakeholders on the power–interest grid, usually credited to Aubrey Mendelow, using evidence, and agree an engagement strategy for each quadrant\u003c\/li\u003e\n\u003cli\u003eSeparate positions from interests, as Roger Fisher and William Ury do in Getting to Yes, and measure the gap between current and needed commitment\u003c\/li\u003e\n\u003cli\u003ePlan who hears what, from whom, through which channel and in what order, with a route for every reply\u003c\/li\u003e\n\u003cli\u003eInfluence without authority through exchange and “currencies” (Allan Cohen and David Bradford) and Robert Cialdini's principles of influence, and build a coalition before the decision\u003c\/li\u003e\n\u003cli\u003eDiagnose resistance as don't know, can't or won't, match the response to the cause and track trust and support every month\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e39 pages, 6 plays\u003c\/li\u003e\n\u003cli\u003eEvery play sets out its objective, when to use it and when not to, the time, people and materials it needs, numbered steps, a diagram, a ready-to-use template, an illustrative example from a fictional UK organisation and common mistakes to avoid\u003c\/li\u003e\n\u003cli\u003eOne template per play: Stakeholder Register, Power–Interest Grid with Engagement Strategy, Stakeholder Profile and Commitment Gap, Stakeholder Communication Plan, Influence and Coalition Plan, and Stakeholder Resistance and Relationship Tracker\u003c\/li\u003e\n\u003cli\u003eA closing action plan, Your First Six Weeks of Stakeholder Management, with a one-page checklist that runs all six plays across the first six weeks of a project, programme or change\u003c\/li\u003e\n\u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n\u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eIdentify Everyone With a Stake\u003c\/li\u003e\n\u003cli\u003eMap Power and Interest\u003c\/li\u003e\n\u003cli\u003eUnderstand What Each Stakeholder Needs\u003c\/li\u003e\n\u003cli\u003ePlan the Conversations and Communication\u003c\/li\u003e\n\u003cli\u003eInfluence Without Authority\u003c\/li\u003e\n\u003cli\u003eTurn Resistance Into Engagement\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis playbook is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143578812748,"sku":"BSBS-54","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-54-stakeholder-management-playbook-step-by-step-3d.jpg?v=1791672226","url":"https:\/\/businessstepbystep.co.uk\/products\/stakeholder-management-playbook-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}