{"product_id":"startup-strategy-step-by-step","title":"Startup Strategy, Step by Step for 2027","description":"\u003cp class=\"bsbs-lead\"\u003eTakes founders from a first idea to a company that can grow beyond its founding team: validate the problem, find product-market fit, manage cash and raise funding.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFounders, would-be founders and the people who work closely with them: early employees, advisers, mentors and students of entrepreneurship. You need no business degree, only a problem you care about and the willingness to test your assumptions with real customers.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRun problem interviews with Rob Fitzpatrick's Mom Test and choose a beachhead market, drawing on Geoffrey Moore and Bill Aulet\u003c\/li\u003e\n  \u003cli\u003eSell to early adopters with Steve Blank's customer development and win paid pilots that prove demand\u003c\/li\u003e\n  \u003cli\u003eMeasure product-market fit with market pull, the Sean Ellis survey and cohort retention curves\u003c\/li\u003e\n  \u003cli\u003eChoose a North Star metric with Dave McClure's AARRR model and find repeatable growth channels with Weinberg and Mares's Bullseye framework\u003c\/li\u003e\n  \u003cli\u003eCalculate burn and runway, apply Paul Graham's \"default alive or default dead\" test and plan milestones for the next round\u003c\/li\u003e\n  \u003cli\u003eAgree founder roles and equity with vesting and a cliff, and compare UK funding routes from bootstrapping and grants to angels and venture capital\u003c\/li\u003e\n  \u003cli\u003eBuild a ten-part investor deck and a basic data room, and use Larry Greiner's growth model to reshape your role as the team grows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e86 pages, 12 chapters\u003c\/li\u003e\n  \u003cli\u003eEvery chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a \"Try it\" exercise to apply the chapter to your own work\u003c\/li\u003e\n  \u003cli\u003eTools to copy and use, including a Problem Interview Script and Scorecard, PMF Scorecard, Runway Model and Equity Split Worksheet\u003c\/li\u003e\n  \u003cli\u003eA 90-day founder roadmap and a glossary; funding, tax and company law points are general guidance, with pointers to check current UK rules\u003c\/li\u003e\n  \u003cli\u003ePDF in A4 format — read on screen or print\u003c\/li\u003e\n  \u003cli\u003eInstant download after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContents\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eFinding a Problem Worth Solving\u003c\/li\u003e\n  \u003cli\u003eChoosing a Beachhead Market\u003c\/li\u003e\n  \u003cli\u003eSelling to Early Adopters Before You Scale\u003c\/li\u003e\n  \u003cli\u003eMeasuring Product-Market Fit\u003c\/li\u003e\n  \u003cli\u003eChoosing a North Star and Startup Metrics\u003c\/li\u003e\n  \u003cli\u003eFinding Repeatable Growth Channels\u003c\/li\u003e\n  \u003cli\u003eManaging Burn and Runway\u003c\/li\u003e\n  \u003cli\u003ePlanning Milestones for the Next Round\u003c\/li\u003e\n  \u003cli\u003eAgreeing Roles and Equity Among Founders\u003c\/li\u003e\n  \u003cli\u003eChoosing the Right Funding Route\u003c\/li\u003e\n  \u003cli\u003ePitching to Investors\u003c\/li\u003e\n  \u003cli\u003eScaling Beyond the Founding Team\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePart of The Business Library\u003c\/h3\u003e\n\u003cp\u003eThis title is one of the 55 ebooks in \u003ca href=\"\/products\/the-business-library\"\u003eThe Business Library\u003c\/a\u003e, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in \u003ca href=\"\/products\/the-ultimate-business-bundle\"\u003eThe Ultimate Business Bundle\u003c\/a\u003e, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.\u003c\/p\u003e","brand":"Business Step by Step","offers":[{"title":"Default Title","offer_id":59143561937228,"sku":"BSBS-09","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1101\/3147\/8860\/files\/bsbs-09-startup-strategy-step-by-step-3d.jpg?v=1791672064","url":"https:\/\/businessstepbystep.co.uk\/products\/startup-strategy-step-by-step","provider":"Business Step by Step","version":"1.0","type":"link"}