Content Strategy Playbook, Step by Step for 2027

Turn content from guesswork into a routine that serves your business goals, with seven plays to plan, produce, distribute and measure the guides, articles, videos and newsletters you publish.

Who it's for

Managers, marketers, founders and team leads who look after their organisation's content: the guides, articles, videos, newsletters and downloads published for customers, supporters or students. It suits a team with a few hours a week as well as one with years of pages to sort out.

What you'll learn

• Tie every piece to a business goal and a real audience question, using a scored question bank and four content goals: attract, convince, retain and help
• Audit the content you already have, score each piece for relevance and performance, and decide to keep, update, merge or remove it
• Choose three to five content pillars where audience need, your expertise and business value meet, each built around a core piece and its satellite pieces
• Build an editorial calendar from the hours people really have, with a sustainable cadence, owners, clear statuses and a short Monday review
• Speed up production with a one-page brief, agreed review roles and turnaround times, a short style guide and an accessibility check based on the Web Content Accessibility Guidelines (WCAG) from the W3C
• Turn each core piece into derived pieces for owned, earned and paid channels, spread over several weeks
• Judge each pillar and format against its own goal in a quarterly review that ends in clear decisions: more, fix or stop

What's inside

• 44 pages, 7 plays
• Every play sets out its objective, when to use it and when not to, the time, people and materials it needs, numbered steps, a diagram, a ready-to-use template, an illustrative example from a fictional UK organisation and common mistakes to avoid
• One template per play: Content Goals and Question Bank, Content Audit Sheet, Pillar and Format Map, Editorial Calendar, Content Brief, Repurposing Matrix, and Quarterly Content Review
• A closing action plan, Your 30-60-90 Day Content Plan, with a one-page checklist that runs all seven plays over 90 days
• PDF in A4 format — read on screen or print
• Instant download after purchase

Contents

1. Set Content Goals and Audience Questions
2. Audit the Content You Already Have
3. Choose Content Pillars and Formats
4. Build an Editorial Calendar You Can Keep
5. Brief, Create and Review Efficiently
6. Distribute and Repurpose Every Piece
7. Measure, Learn and Prune

Part of The Business Library

This playbook is one of the 55 ebooks in The Business Library, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in The Ultimate Business Bundle, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.