Marketing Launch Checklist, Step by Step for 2027

A 105-point checklist that takes one campaign or product launch from the first objective to the final review, so nothing is missed before, during or after launch day.

Who it's for

Anyone who runs a launch, whether a campaign or a new product or service. The sections follow the order of a launch, with deadlines counted back from launch day, and between launches single sections work on their own, such as Section 6 before a promotion.

What you'll learn

• Write the launch objective in one sentence and set a primary success measure, baseline figures and targets for launch week and the first 30 days
• Sharpen the audience and message: the problem you solve, the top objections, a one-sentence core message, three proof points and one call to action
• Get the offer, stock, fulfilment, FAQs, customer service and returns ready before demand arrives
• Plan owned, paid, earned and partner channels on a pre-launch, launch and post-launch timeline
• Check claims, comparisons, prize draws, ad labelling, consent, cookies and price wording against the CAP Code, PECR, UK GDPR and CMA guidance
• Set up tracking and a launch dashboard, test the landing page, checkout and emails end to end, and prepare a rollback plan
• Run launch day from a go/no-go check, then optimise in the first 30 days and review results, cost per customer and return on spend

What's inside

• 30 pages, 10 sections · 105 checkpoints
• A launch timeline on the How to use page, counting back from launch day: what to finish six weeks, four weeks and two weeks before, and when to review afterwards
• Each section opens with a short introduction; every point has a tick box, one to three sentences on why it matters and how to do it and, where it helps, a one-line example from a fictional UK organisation
• Boxed notes on extra advertising rules for some products and audiences, and on a change freeze in the final days before launch
• The checklist at a glance: all 105 points on two pages to print as your working copy
• PDF in A4 format — read on screen or print
• Instant download after purchase

Contents

1. Set Goals and Success Measures
2. Sharpen the Audience and Message
3. Get the Offer and Product Ready
4. Plan Channels and Media
5. Produce Creative and Content
6. Check Legal, Compliance and Brand
7. Set Up Tech, Tracking and Operations
8. Run Launch Day
9. Monitor and Optimise in the First 30 Days
10. Review and Learn After the Launch

Part of The Ultimate Business Bundle

This checklist is one of the 73 products in The Ultimate Business Bundle — 55 ebooks, 8 checklists and toolkits and 10 workbooks for £147 (worth £2,047 if bought separately: the total of the individual prices of the included titles in our store).