Strategic Management, Step by Step for 2027

Helps leadership teams analyse their position, choose where to compete and turn strategy into results, following one complete strategy cycle from diagnosis to review.

Who it's for

Directors, senior managers, business unit leaders, consultants and founders who need to set or refresh a strategy and then make it happen. It suits companies, public bodies and charities alike, and you do not need a strategy department: one leadership team and a few focused sessions are enough.

What you'll learn

• Read the strategy you actually have from past resource decisions, using Mintzberg and Waters's ideas of deliberate and emergent strategy
• Scan the wider environment with PESTLE and judge industry attractiveness with Michael Porter's five forces
• Audit your capabilities with Jay Barney's VRIO and turn an evidence-based SWOT into options with Heinz Weihrich's TOWS matrix
• Choose growth directions with Igor Ansoff's matrix and balance a portfolio with the BCG growth-share matrix and the GE–McKinsey nine-box
• Make one coherent set of choices with Lafley and Martin's choice cascade and test the alternatives for suitability, acceptability and feasibility
• Sequence five to eight initiatives into a roadmap and deploy the strategy through the organisation with Hoshin Kanri, an X-matrix and catchball
• Keep the strategy under review with Schreyögg and Steinmann's three forms of strategic control and a 90-minute quarterly review

What's inside

• 88 pages, 12 chapters
• Every chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a "Try it" exercise to apply the chapter to your own work
• Tools to copy and use, from the Realised Strategy Map and VRIO Capability Audit to an X-Matrix Template and an Assumption Log
• A closing action plan that sets the whole strategy cycle across a year, with a 90-day checklist, plus a glossary
• PDF in A4 format — read on screen or print
• Instant download after purchase

Contents

1. Uncovering the Strategy You Actually Have
2. Setting Strategic Objectives That Guide Choices
3. Scanning the Wider Environment with PESTLE
4. Judging Industry Attractiveness with Five Forces
5. Auditing Capabilities with VRIO
6. Turning SWOT into Options with TOWS
7. Choosing Growth Directions with Ansoff
8. Balancing the Portfolio with BCG and GE–McKinsey
9. Making Strategic Choices with a Choice Cascade
10. Building a Strategic Initiative Roadmap
11. Deploying Strategy with Hoshin Kanri
12. Reviewing and Renewing the Strategy

Part of The Business Library

This title is one of the 55 ebooks in The Business Library, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in The Ultimate Business Bundle, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.