Business Storytelling, Step by Step for 2027

Shows you how to build stories that make presentations, pitches, updates, data and leadership messages land, using simple structures anyone can learn.

Who it's for

Managers, team leaders, consultants and founders who have to win people over in a presentation, a pitch, an update, a case study or a conversation about change. You do not need to be a natural performer: storytelling at work is mostly structure, and structure can be learnt.

What you'll learn

• Find your big idea, drawing on Nancy Duarte's Resonate, and build stories with Kenn Adams's Story Spine and Freytag's dramatic arc
• Rebuild flat "and, and, and" updates with Randy Olson's And, But, Therefore structure
• Balance logic, emotion and credibility using Aristotle's three means of persuasion, without crossing into manipulation
• Shape a 20-minute talk as a sparkline (after Nancy Duarte) and turn charts into a narrative with titles that state the conclusion
• Make the customer the hero with Donald Miller's StoryBrand and write challenge–approach–result case studies
• Tell leadership stories with Annette Simmons' six types of story and explain a change with Stephen Denning's springboard story
• Build a five-minute internal pitch, prepare for objections and cut it to a 30-second version

What's inside

• 74 pages, 11 chapters
• Every chapter follows the same pattern: key concepts, a step-by-step method, an illustrative example from a fictional UK organisation, a ready-to-use tool, common mistakes, a key-steps recap and a "Try it" exercise to apply the chapter to your own work
• Tools to copy and use, including the Story Spine Template, ABT Converter, Sparkline Planner and Five-Minute Pitch Builder
• A 30-day storytelling challenge, with one new story a week and checklists, plus a glossary
• PDF in A4 format — read on screen or print
• Instant download after purchase

Contents

1. Finding Your Big Idea
2. Building Stories with the Story Spine
3. Telling Any Update with And, But, Therefore
4. Balancing Logic, Emotion and Credibility
5. Shaping a Presentation as a Sparkline
6. Turning Data into a Narrative
7. Making the Customer the Hero
8. Writing Case Studies That Persuade
9. Telling Leadership Stories
10. Telling the Story of a Change
11. Pitching an Idea to Decision-Makers

Part of The Business Library

This title is one of the 55 ebooks in The Business Library, available together for £109 (worth £1,437 if bought separately: the total of the individual prices of the included titles in our store). It is also included in The Ultimate Business Bundle, which adds 8 checklists and toolkits and 10 workbooks — all 73 products for £147.